Alligator vs. Beaver. Clients often ask whether they will be sued if they use a certain logo or trademark. Even with the best research and clearance review, it is often hard to predict lawsuits like this. So, unfortunately, I have to tell them that anyone can sue for anything. We can minimize the risk through due diligence, but ultimately, it is how much it means to them, and whether they can afford to defend it, that will to guide their decision. A common risk-reward analysis businesses have to make. This case appears to be a perfect example of overzealous trademark protection, at least from the article. See what you think 🤔 There are images of several logos to test your “what!?!?” responses. Go alligator!